MoMA Design Store
I art directed Holiday gift guide & a new design system for MoMA Design Store.

Holiday Gift Guide - click to navigate 

Design system

Inspiration for the main element of the design system, ‘dot’

Using dot as a main category label, the beauty of simple grid speaks through MoMA’s modern sensibility that echoes in their design store as well.

MoMA Design Store Content
Year: 2018,2019
Client: MoMA
Project: Holiday gift guide, Social design system re-brand
Senior creative, Design, Animation: Hester Sin Young Kim
Junior creative: Austin Moore
Photographer: Corey Olsen
Prop stylist: Caylah Leas