MoMA Design Store
 
I art directed Holiday gift guide & a new design system for MoMA Design Store.




Holiday Gift Guide - click to navigate 


Design system


Inspiration for the main element of the design system, ‘dot’





Using dot as a main category label, the beauty of simple grid speaks through MoMA’s modern sensibility that echoes in their design store as well.











MoMA Design Store Content
Year: 2018,2019
Client: MoMA
Project: Holiday gift guide, Social design system re-brand
Senior creative, Design, Animation: Hester Sin Young Kim
Junior creative: Austin Moore
Photographer: Corey Olsen
Prop stylist: Caylah Leas

Mark