LA Dance Workout

I art directed, designed, ainmated brandings for LA Dance Workout, run by infamous French dancer Benjamin Millepied.



Brand Film


Logo






The logo, flexible, interchangable element of different shapes of lines, was inspired by the fluid movement of the dancers.












Color







The color was chosen by the footages that were shot from LA’s interesting blend of beautiful nature scenery and contemporary concrete architectures.




Our yellow hue evokes joy, optimism and ensures legibility when overlayed against footage and imagery.



Secondary supporting colors, gradients were inspired by the Los Angeles scenery - from sunsets and landscape to the city’s essence and atmosphere.




UX/UI design


Social











     




LA Dance Workout
Year: 2017
Client: LA Dance Project
Project: Branding & teaser for LA Dance Workout
Senior art director & editor: Sin Young Hester Kim
DP: Dexter Brierley